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Master Chef was a competition on channel Ten that pitted ameture cooks against each other in an aim to determine who would become the Master Chef of the series.

Julie won tonight in a riveting cook off against Poh.

The big discussion in our household is was Julie the one who should have won the competition and the answer is really quite simple.

She did and the judges decision is final.

I guess the interesting thing is that Julie is smack bang in the middle of the demographics of the show,  and its important to remember with all these shows that it is as much about the marketing as it is about who wins.

Your website and marketing of your business is the same.

What is a  demographic?

A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium.

A good way to figure out the intended demographic of a television show, TV channel, or magazine is to study the ads that accompany it. For example, in the United States the television program The Price is Right most frequently airs from 11 a.m. to Noon. The commercials on it (besides the use of product placement in the show itself) are often for things like arthritis pain relievers and diapers.

This indicates that the target demographics are senior citizens and parents with young children, both of whom would be home at that time of day and see that show. Another example would be MTV, for it has many ads with digital audio players indicating that the channel is targeted to young adults and teenagers and/or fans of music.

Some questions to ask yourself when outlining your target market or demographic group include:

• What is the age range of the customer who wants my product or service?
• Which gender would be more interested in this product or service?
• What is the income level of my potential customers?
• What level of education do they have?
• What is their marital or family status?
• Is this a product or service they need or a luxury item?
• How will they use this product or service?
• What will draw them to this product or service? (Easy availability? Low price? Personalized attention? Special features?)
• Which, if any, special features are most appealing?
• What do they like or dislike about the product or service in general?
• Is this an impulse buy or something they are saving up for?
• What is the common method of payment for this product or service? (Cash? Credit Cards? Installment Plans?)
• Where do they gather their decision-making information? (The Internet? Newspapers? Magazines? Books? Television?)

Once you have worked out who is your primary market you can then organize your marketing to suit.

Of course this does not mean that the group of people you choose will be the only people who buy from you. Quite the opposite. Tje business that targets a certain demographic will often sell more to a wide audience because their message has a lot more clarity and is way more focused.

Coca Cola aim most of their marketing at the younger person however they still sell to an older audience  like me.

“You definitely need to figure out who your buyer and demographic is before proceeding and what type of valuable content you will need to attract, inform and convert them.”

Once you work this out contact us and we can help you promote your business online.