More Traffic Better Positioning Greater Relevance

Posts Tagged ‘Web Marketing’

Master Chef was a competition on channel Ten that pitted ameture cooks against each other in an aim to determine who would become the Master Chef of the series.

Julie won tonight in a riveting cook off against Poh.

The big discussion in our household is was Julie the one who should have won the competition and the answer is really quite simple.

She did and the judges decision is final.

I guess the interesting thing is that Julie is smack bang in the middle of the demographics of the show,  and its important to remember with all these shows that it is as much about the marketing as it is about who wins.

Your website and marketing of your business is the same.

What is a  demographic?

A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium.

A good way to figure out the intended demographic of a television show, TV channel, or magazine is to study the ads that accompany it. For example, in the United States the television program The Price is Right most frequently airs from 11 a.m. to Noon. The commercials on it (besides the use of product placement in the show itself) are often for things like arthritis pain relievers and diapers.

This indicates that the target demographics are senior citizens and parents with young children, both of whom would be home at that time of day and see that show. Another example would be MTV, for it has many ads with digital audio players indicating that the channel is targeted to young adults and teenagers and/or fans of music.

Some questions to ask yourself when outlining your target market or demographic group include:

• What is the age range of the customer who wants my product or service?
• Which gender would be more interested in this product or service?
• What is the income level of my potential customers?
• What level of education do they have?
• What is their marital or family status?
• Is this a product or service they need or a luxury item?
• How will they use this product or service?
• What will draw them to this product or service? (Easy availability? Low price? Personalized attention? Special features?)
• Which, if any, special features are most appealing?
• What do they like or dislike about the product or service in general?
• Is this an impulse buy or something they are saving up for?
• What is the common method of payment for this product or service? (Cash? Credit Cards? Installment Plans?)
• Where do they gather their decision-making information? (The Internet? Newspapers? Magazines? Books? Television?)

Once you have worked out who is your primary market you can then organize your marketing to suit.

Of course this does not mean that the group of people you choose will be the only people who buy from you. Quite the opposite. Tje business that targets a certain demographic will often sell more to a wide audience because their message has a lot more clarity and is way more focused.

Coca Cola aim most of their marketing at the younger person however they still sell to an older audience  like me.

“You definitely need to figure out who your buyer and demographic is before proceeding and what type of valuable content you will need to attract, inform and convert them.”

Once you work this out contact us and we can help you promote your business online.

Over the past few posts we have examined different ways to make your website more successful and get a better ROI.

We have looked at why sites don’t work and today I am going to start and show you, what we as a marketing company do, to help you get more traffic and generate leads.

Web Site Marketing For Profit is about marketing and not web design though we do design sites. There are lots of web designers out there but very few web marketers.

Here is a small overview of what we do when we refurbish a site:

1.Web Analysis – firstly we process your website to see why its not working. We look at a range of components and then give you a report.

2. We make suggestions on how to improve its effectiveness and in many cases this will involve creating a new system to make it easier to administer and add content.

3. Keyword research – As we have discussed previously keyword research is a key to a successful website and so we go and find different keyword strings that apply to your particular business.

4. Rebuild your site – We then rebuild your site using these keywords and help target your market.

5. Training – We provide you the tools and training to empower you to start adding content on a regular basis. This is key to getting found and ranking high in the search engines. You can do it yourself or use our content package where we can create the content for you.

6. Marketing – We show you how to market your business both online and offline and use the traffic to build customer and lead data bases.

One of the main keys to helping you have a successful online marketing campaign is to get to know your business. What of your products sell well, what are the slow movers, do you have continuity programs, are you using offline strategies to get names and addresses, do you have a data base etc. As we learn more about you and your business we can improve the marketing.

One of the keys to a great and productive website that drives traffic and generates leads is content. You may have already heard that Content is King and The money is in the list. These two things work hand in hand. To show you how we set this up for you and how effective it is watch this video we made for you.

http://storehouse.s3.amazonaws.com/posting.mp4

Having a website for your business is great however that is not where it should end. It is now time to target your vsitors and engaging them with targeted content.

It would be like hiring a sales people and never letting them out of the office to get you sales.

The Internet is a tool which can gather and supply all sorts of information for your business. Unlike traditional forms of marketing you can track various aspects, you can engage your prospects and you can provide ongoing information. This is a very imoportant aspect because they may not be ready to buy your product or service when they reach your website so you need a system to keep in contact with them.

Three Main Areas of Contact.

There are three main areas you can retain your visitor long after they leave your website but unfortunatley very few businesses use any on their website.

1. Follow up Emails

As a busy business person you do not have time to keep up with all your contacts and prospects so the Intenet allows you to set this all up on auto pilot. They are called Autoresponders.

Autoresponders are used as e-mail marketing tools, to immediately provide information to your prospective or current customers and then follow-up with them at preset time intervals. They can go for years and make sure your message is there long after they have visited your site.

If you want to see how one works then sign up for our tips and tricks email series on the right >>>>>>>

We will not spam you and will send you an email full of free information every 4 or 5 days.

Email Marketing has many attractions for businesses, especially small businesses they are:

• Cost- Much less expensive that printed media
• Can be automated .
• Can lead to direct sales
• Easy Tracked – No other form of promotion can be so easily tracked
• Can be used to open two way dialogue
• Instantaneous
• No geographic constraints/costs- i.e. It doesn’t matter if the recipient is in China or England or America.

Don’t have an autoresponder and would like more information then send us an email.

Blogging for Business

One of the best ways to keep the interest of your customers and prospects is to add a consistent stream of content on your site.  Remember Content is King.

This does not have to be to technical and should be in a conversational style. It could be a special you have going, a tip on how to use your products, things you did on your holiday. What you are reading no is a post.

If you click on the heading above you will see it creates its own page.

http://webmarketingforprofit.com.au/online-marketing-for-small-businesses/

This becomes a new piece of web real estate that will bring traffic to your site and by posting regularily you create more web real estate. If you copy the title and put it in goole you will see they have already picked it up.

Our sites all have a blogging component so if you do not have one get in touch with us to start developing your online real estate.

RSS Feeds

Now you probably may not know what a RSS feed is but simply put it is a system which processes your posts into a format that people can then enter into a RSS reader and so many people may read your posts through a reader but not actually visit your site.

So this is the feed that your site produces http://webmarketingforprofit.com.au/feed/ which just looks like a bunch of code however buy using one of googles services you can change you feed to look like this. http://feeds2.feedburner.com/WebMarketingForProfit

It looks a lot nicer and now you can submit this feed to all sorts of deirectories to bring even more traffic.

So these are just a few tactics we use to drive lots of traffic to your site and engage your prospects and customers. Fot more info on how to make your site more productive be sure to contact us.

Do you have a website that is not performing and bringing in the leads and traffic that you were told it would.

Making your website work involves doing a few different things.

1. Research – This is the key to your website working for you. Finding out the right keywords and phrases that people enter in to the search engines to find you should be the foundation of your site.

Were you asked this by your web developer?

2. Content – Your customers and visitors want to know what you have to offer. Search engines are interested in content not how good your site looks. Developing a constant stream of content is imperitive to a successful website.

3. Inbound Marketing – Once you have content it is important to then place links and snipets of this information all over the Internet so people can find you easily. In other words your site draws in the customers rather than you going out and finding them.

4. Making it Interesting – When people come to your site then we move onto retention and one of the best ways to do this is by using media and images and collecting names and addresses so we can continue to build relationship with them and pick up sales over time.

5. Systems - The best aspect of your website is that many functions can be automated. Setting up systems is a way to turn your site into a filter so that people who are interested in your products and services will contact you and you end up with hot leads.

The Biggest Mistake I See On Websites.

Never put your actual email on your website. There are little software programs that trawl the net looking for email addresses and then people bundle them up and sell them. This is the quickest way to get bombarded with spam and dilute all your hard efforts.

All seem a bit much then we cando it all for you. For a free consultation and audit of your current website fill in the form here.