Posts Tagged ‘Web Marketing’

In the last 12 months we have seen some milestones in the area of web marketing.

Firstly in November 2009 we saw that people looked online for products and services more than traditional formats like Yellow pages etc. Web Marketing is all about getting your web site positioned so these people can find you.

Secondly this year in 2010 we saw that more people searched in Facebook than Google. Thats an amazing thing and again should be part of your web marketing strategy.

Businesses today no matter how big or small need a web site that is promoting their products and services.

Not Just Any Site

Unfortunately most web designers have no idea about web marketing. They create what we call a brochure site.

Let me give you an example.

Tyrehouse had one of these websites that had been there for quite a while. We did a test on it for a few weeks and they got a whole 67 visitors a month. The reason is that search engines downgrade sites that have no ongoing content. Their web marketing was non existent.

We rebuilt their site and now they can be found for all sorts of key phrases that people are searching for. Here are some examples of what web marketing can do for your business. The links will take you to google search in Australia as that is their market. Also notice we use Australian spelling for Tyres.

Examples of Web Marketing at Work

New Commodore Tyres – Targeting specific cars tyres – page one out of  about 342,000 results

New VH Commodore Tyres – Targeting Specific Models – page one out of  about 13,600 results

Radial Commodore Tyres – Targeting specific brands – page one out of  about 164,000 results

Radial Tyres Windsor – Targeting specific suburbs - page one out of  about 4,240 results

Car Servicing Dural – Target Specific services - page one out of  about 248,000 results

So they were not getting any results for any of these terms before and there are a lot more we could show you.

How Did We Achieve This?

By using a system of blog posts, which by the way are just individual webpages, a little SEO and some posting on social bookmarking sites we are able to get your products and services highly ranked and bringing in traffic and new customers for you.

It is web marketing not just web design.

You see most companies spend more time on how their site looks than the content in their site, yet it is this content that drives traffic and it is the web marketing of that content that drives it to the top of the search engines. So called SEO is just a small part of the equation.

If you would like to see your site promoted all over the Internet why not contact us now for a obligation free quote on your Web Marketing Package.

Read the rest of this entry »

Web Marketing For Profit is not just about making your website work better for your business. We also help in the day to day running by providing additional products, services and consulting.

Example: One product you should have a look at is Google Docs.

Create basic documents from scratch or start from a template.

You can easily do all the basics, including making bulleted lists, sorting by columns, adding tables, images, comments, formulas, changing fonts and more. And it’s free.

Upload your existing files.

Google Docs accepts most popular file formats, including DOC, XLS, ODT, ODS, RTF, CSV, PPT, etc. So go ahead and upload your existing files.

Familiar desktop feel makes editing a breeze.

Just click the toolbar buttons to bold, underline, indent, change font or number format, change cell background color and so on.

Control Who Sees your Documents.

Once you have uploaded or created a new document be it a spreadsheet, drawing or document you can then share that document with others.

You can either give them the right to edit which is great for collaboration or just share as a read only file. Here watch this video.

There are many other great things you can do with google docs but we will look at that later.

If your ready to take your business to the next level and improve your online visibility with your website and let us help you in many other aspects of your business contact us now for a obligation free quote.

You will also receive our free ebook “How to get a better return investment from your website” Research – We research your company online profile Discuss – We discuss with you your needs and goals Suggest – We make suggestions and and layout a plan Implement – We implement and get your feedback

When we create or refurbish a website for you we use a very popular software product called WordPress.

Using this product enables us to add a range of additional services called plugins.

These help in the creation process but also allow us to make your site far more interactive and search engine friendly that other forms of development software.

Here is a short list of some of the features each plugin does.

• SEO: This plugin lets us set the title, description and keyword for each site, page and post making sure your site is well positioned in the Search Engines.
• Video: This plugin allows us to add many different forms of video both public and private to your site.
• Audio: Adding audio from a speech to radio add can add interactivity and interest to a site
• Ping: This submits your rss feed to many different sites every time we write a post for you giving greater viability.
• Contact Form: allows us to customize a feedback form for you
• Captcha: is to stop spammers using your site to send spam

This is just a small selection that we commonly use however with the new versions of WordPress there are two more we can add that are very powerful.

Google Maps For WordPress.

This plugin allows us to  insert Google Maps into your blog, making use of the new shortCode system in WordPress 2.5. We  can configure the map to offer directions to or from the location, show or hide the zoom/pan controls, show/hide map type (street view, satellite, etc), activate zoom using mouse wheel, and more. Here is one I made as an example for the Power House Museum.

Google Analytics For WordPress

Google Analytics will enable us to provide statistics for your site and help us see where people are going and what they read most.

This is great for business because say you have 30 products you will be able to see which one is searched for the most and if it matches your sales data then you know to promote that product more or maybe upsell from another product.

Here is a quick video to explain a little more.

Standard Features

By incorporating all these features plus our standard graphics and text abilities you will have a fully multi media Search Engine Optimized site which your visitors will love.

Contact Trevor or Quentin Now for a quote.

The Internet has made apparent that a business’ website is an increasingly important asset, and many companies are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, businesses need to construct their website in the context of a greater Internet marketing strategy.

Today, consumers are going to the Internet to start their purchasing process. In order to remain competitive, businesses need to utilize “inbound” marketing techniques to “get found” by the consumers searching for their products and services online.

SO amny websites today are still relying on the old addage “if you build it they will come”. The market today is a lot more competitive and by adjusting some of your web pages dynamics you will find you can get more traffic and generate a lot more leads.

Your Website Can Be The Most Important, Strategic
And Cost Effective Tool You Have

What to consider when redisgning your website!

The Wrong Reasons

“We have a new corporate look and feel.”
“I’m tired of the old website.”
“It’s been 12 months since the last redesign.”
“The design department wants to do it.”
“The CEO wants to do it.”

The Right Reasons

“Get found by more prospects.”
“Convert more prospects into leads and customers.”
“Branding” might be a good reason… if it will drive the goals above.

What you want to concentrate on

Create more, better, optimized content
Create more, better offers and calls to action
Optimize landing pages

Over the last few months dealing with many businesses we have found that very few of them add related content on a consistent basis. Search engines and visitors look for new content and rate your site accordingly.

Lots of these business sites also have very poor Search Engine Optimization. This is not a migic button like many would have you believe. Most of it is simply adding good content with relevant keywords and content to capture your visitors. A clear call to action is far more important than a cool graphic or flash animation.

We can provide a wide range of  marketing suggestions. Contact us via email or call us for a free quote.

Sydney Call Trevor 0413 731 479 – Brisbane Call Quentin 0415 435 387

For more information on what you can achieve look at some of our other posts:

Marketing advantage of blog posts vs home page
Australian businesses learning the value of content
Free web audio and video for all our business clients
The 5 sexiest methods of inbound marketing
How to drive traffic to your website

After talking to lots of different businesses it seems that 99% are overly concerned with getting first place on google, however there are lots of other ways people find your website.

Have you ever heard of the six degrees of seperation.

Six Degrees of Separation Experiment

“This project was conducted by Duncan Watts and colleagues at Columbia University, New York, to test the theory of “six degrees of separation” through the application of email. More than 60,000 people from 166 different countries took part in the experiment and they were assigned 18 target people, which the participants knew the name, location, professional and some educational background of the 18 targets. The targets were assigned to them randomly.

The participants were asked to contact the target by sending email to people they already knew and considered potentially closer to the target. The objective for participants was to send email to contacts that are closer to the target, and the message would be carried down until it reached the target.

It was observed that it will take on average five to seven intermediate steps before the message was delivered. It was further observed that it would need an average of five intermediate steps for the message to be delivered to the target within the same country; and an average of seven intermediate steps for international target.

The Internet has allowed for connections to be made over a wide range of places.

The other thing we notice is that many web developers say that the site is Search Engine Optimized yet most do not even have the basic that we have covered in another post.

A short client example:

When we create a website for you we submit all your pages and posts to various search engines, RSS directories, Social Bookmarking sites and more. This means that while your page or post may not be on ther first page of google they do appear in many other places.

They are there virtually forever so the chances sombody sees it is fairly high. Obviously the more you have out there the better chance you have of getting found.

I sold one of my products to a customer who was in Germany a few weeks ago and he contacted me to get some support. We had a conversation on skype and I asked how I could help.

It turned out that he was an Australian helping his son, who was living in Germany, add some streaming audio to a site for his sons band. He purchased our MP3 Sound Stream product through a link from a post I had written over a year ago and was on a site in Germany.

What was even more bizzar was that he lived just a few streets up from me.

So you see while a Google listing is very good it is not the only place you get traffic from. A good place to see this in action is your local library. If they have free Internet then a half hour visit and watch how people surf will show you numerous ways people get information.

In the end it may only be 25 to 30% of your traffic comes from Google and the rest from a variety of different places.

Now all this depends on if you are utilizing all these avenues and adding a constant stream of content that can be throuwn out therer like a net to draw in new customers towards your business.

Web Marketing For Profit can show you how to achieve this very simply. Contact us for speedy support.