More Traffic Better Positioning Greater Relevance

Posts Tagged ‘online business’

Web Marketing For Profit is not just about making your website work better for your business. We also help in the day to day running by providing additional products, services and consulting.

Example: One product you should have a look at is Google Docs.

Create basic documents from scratch or start from a template.

You can easily do all the basics, including making bulleted lists, sorting by columns, adding tables, images, comments, formulas, changing fonts and more. And it’s free.

Upload your existing files.

Google Docs accepts most popular file formats, including DOC, XLS, ODT, ODS, RTF, CSV, PPT, etc. So go ahead and upload your existing files.

Familiar desktop feel makes editing a breeze.

Just click the toolbar buttons to bold, underline, indent, change font or number format, change cell background color and so on.

Control Who Sees your Documents.

Once you have uploaded or created a new document be it a spreadsheet, drawing or document you can then share that document with others.

You can either give them the right to edit which is great for collaboration or just share as a read only file. Here watch this video.

There are many other great things you can do with google docs but we will look at that later.

If your ready to take your business to the next level and improve your online visibility with your website and let us help you in many other aspects of your business contact us now for a obligation free quote.

You will also receive our free ebook “How to get a better return investment from your website” Research – We research your company online profile Discuss – We discuss with you your needs and goals Suggest – We make suggestions and and layout a plan Implement – We implement and get your feedback

After talking to lots of different businesses it seems that 99% are overly concerned with getting first place on google, however there are lots of other ways people find your website.

Have you ever heard of the six degrees of seperation.

Six Degrees of Separation Experiment

“This project was conducted by Duncan Watts and colleagues at Columbia University, New York, to test the theory of “six degrees of separation” through the application of email. More than 60,000 people from 166 different countries took part in the experiment and they were assigned 18 target people, which the participants knew the name, location, professional and some educational background of the 18 targets. The targets were assigned to them randomly.

The participants were asked to contact the target by sending email to people they already knew and considered potentially closer to the target. The objective for participants was to send email to contacts that are closer to the target, and the message would be carried down until it reached the target.

It was observed that it will take on average five to seven intermediate steps before the message was delivered. It was further observed that it would need an average of five intermediate steps for the message to be delivered to the target within the same country; and an average of seven intermediate steps for international target.

The Internet has allowed for connections to be made over a wide range of places.

The other thing we notice is that many web developers say that the site is Search Engine Optimized yet most do not even have the basic that we have covered in another post.

A short client example:

When we create a website for you we submit all your pages and posts to various search engines, RSS directories, Social Bookmarking sites and more. This means that while your page or post may not be on ther first page of google they do appear in many other places.

They are there virtually forever so the chances sombody sees it is fairly high. Obviously the more you have out there the better chance you have of getting found.

I sold one of my products to a customer who was in Germany a few weeks ago and he contacted me to get some support. We had a conversation on skype and I asked how I could help.

It turned out that he was an Australian helping his son, who was living in Germany, add some streaming audio to a site for his sons band. He purchased our MP3 Sound Stream product through a link from a post I had written over a year ago and was on a site in Germany.

What was even more bizzar was that he lived just a few streets up from me.

So you see while a Google listing is very good it is not the only place you get traffic from. A good place to see this in action is your local library. If they have free Internet then a half hour visit and watch how people surf will show you numerous ways people get information.

In the end it may only be 25 to 30% of your traffic comes from Google and the rest from a variety of different places.

Now all this depends on if you are utilizing all these avenues and adding a constant stream of content that can be throuwn out therer like a net to draw in new customers towards your business.

Web Marketing For Profit can show you how to achieve this very simply. Contact us for speedy support.

There are a lot of websites residing on the Internet that unfortunately cost businesses a lot of money but do not provide the increase in sales 0r leads that they were designed to do.

The main reason for this is that they are brochures which have been translated from the old traditional styles of advertising. They look great but are basically ineffective.

Other business sites cram in unrelated information or poor Search Engine Optimization making them hard to find and even less inviting or engage the visitor.

Discover how to get a higher Return On Your Web Site Investment and some easy ways to improve your web sites performance.

How Should A Web Site Work For A Business?

A business website should work  like an extension of your business. It is like a sales agent that works 24 hours a day, 365 days a year and filters out those that are interested in your products or services form those that are not. It does this by:

1. Making the sale
2. Make it easy for potential customers to find you.
2. Collect Names and Addresses
3. Provide content and information

This sytem is called Inbound Marketing. This is a system  that provides information in the form of content that is then distributed all over the Internet where your potential customers may visit and then draw them to your site via links and small snipets of information. You then get the opportunity to engage them using various techniques to lead them to the sale of your product or the collection of a name and email address.

The collection of their name and address then allows you to provide on going information which then will hopefully result in a sale.

A quick quizz to see if your website is working hard to help your bottom line.

1. Do you have the appropriate keywords for your business so your potential customers can find you?

2. Do you have systems in place to capture names and addresses and then automatically follow them up with relevant information about your business.

3. Are all your components optimized to provide additional opportunities to capture your potential customers interest. Graphics – media – text.

4. Does your website have a continual stream of content making it  attractive to the search engines.

5. Do you use offline techniques to drive traffic and capture names and addresses.

If you can answer yes to these quick questions then you are probably already reaping the success from your website.

If not then please feel free to use our contact form and we can do a free evaluation and target why you Business Web Site is not providing you the return on Investment that it should.

Click here for your FREE Website evaluation.