When it comes to marketing your website, there is no right or wrong way to do it.

If you know the principles and you have set goals for your business then you can most definitely get the rankings you want.

Do you want the traffic now or do they want to build the links, get indexed and get into the organic search results.

It is a time vs. money issue.

If time is the issue, PPC is a great way to start because you can get the traffic almost instantly.

If it’s the money, marketing your site organically is the way to go.

Optimizing your site and building links is necessary for the long term.

When you are marketing your website, consistency is the key. You can’t spend your first week submitting to directories, writing articles and blog posts and then just stop marketing altogether and expect your site to get ranked or keep your current rankings. It doesn’t work that way. The search engines are always changing their algorithm so it is important to keep up with the changes and continue to improve both the on-site and off-site aspects.

There is no right or wrong way to market your site, it’s all about spending the time and consistently putting in the effort that will make the difference in the end.