Engage Visitors

You must engage your internet visitors

May 12th, 2010 |

Author: admin

Are you aware that most visitors leave a website within 10 seconds of landing on the home page?

And they may never return to your site. To keep your website visitors stay longer, you need to engage them.

Follow these 10 simple rules to build some core loyal visitors who will return to your site frequently.

1. For those who have a brick-and-mortar business and you want an online presence, don’t just hand over your printed brochure to the web developer for your site’s contents. People like to read content not sales brochures.

2. Get good text, picture, and video contents related to your services or products and organize them into categories for your website publication.

How do you get content?

You can ask your kids to write contents for you. Today’s kids are information savvy and know how to do research on right topics. They can help take pictures and videos of your products and provide narrations. If you cannot leverage your kids talents and there isn’t time to develop contents, buy them from online sources, like distributors of private label rights to articles and stock photographs. You need some content set to launch your web site.

3. Ask your developer for some sample websites he has developed previously and review them. If you find clutter, music, unprofessional graphics, etc. in those sites, run away from the developer. Tell your web developer to use basic seo techniques for your web site. Use a developer who uses content management systems (CMS) to develop websites. You or your kids and spouse can maintain and add contents regularly to an CMS without much efforts.

Here are some of our customer sites as they requested.

http://tyrehouse.net.au/

http://www.rossperformanceparts.com/

http://shimmerglasscleaning.com.au/

http://castlehillcarandtruckmechanicalrepairs.com.au/

4. You must have some pages or posts in your website that explains the expertise of your company and your unique selling proposition. Also, you should provide a phone number and an e-mail address for contact.

5. Publish a weekly tips section in your website. If you are in a business for a long time, you’ve got a wealth of knowledge about your business, market, and technologies involved in your business. Make it a habit of jotting down one tip every day. You’ll have plenty of tips for your weekly publication.

6. Use the tools of the web to gather your customers responses. These are things like monitoring your search results from your customers, comments etc. Let your customers interact with you. Develop a value network. You get into the insights of your customers’ minds by reading their comments and your visitors know your products and services by sharing with one another. As a result, you will be able to provide improved services and products and request a premium price.

7. Promptly answer all your visitor’s e-mail. This is one thing you should never delay. Use your visitors comments, e-mail, and other form of communications to generate ideas for new articles and tips. If you have someone in your office all day you could also add live help of Skype contact.

8. Tell your web developer to include an RSS feed on your site and publish news related content to the market you serve and emerging technologies in that market. Don’t use a weather report. Nobody comes to your site to check the weather. We use an extra system called feedburner to change a feed to something more readable and allow visitors to get the feed to their email or RSS reading program.

http://feeds.feedburner.com/WebMarketingForProfit

9. Publish a faqs related to your products and services. It helps save your visitors’ time and efforts when they’re looking for information on a particular topic related to your website.

10. Did you know that an average visitor must be exposed to an offer around seven times before they will make a purchase? Make your website an advertising platform for your most popular items. Advertise them through out your site but don’t use any ‘in-your face advertising’ techniques. You can use side bars for this type of advertising with interesting anecdotes, pictures, etc. Be creative and use fantasy. This all builds Trust.

Your website is your publishing medium. It is not your online catalogue or just a brochure site. You want repeat visitors who spend their time on your site for valuable information. You become the Trusted Authority. The potential of visitors turning into a paying customers improves when they stick around your site longer.

Writing topical posts and providing regular updated information keeps your visitors interested and this is what we specialize here at Web Marketing For Profit. Here are some of our key information from previous post:

http://webmarketingforprofit.com.au/get-your-business-listed-in-every-suburb/

http://webmarketingforprofit.com.au/how-to-drive-traffic-to-your-website/

http://webmarketingforprofit.com.au/free-pdf-to-word-software/

http://webmarketingforprofit.com.au/business-training-with-video-tutorials-and-woopid/

If your website is not performing and you need help getting your business seen online then contact us.