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Posts Tagged ‘emial marketing’

Having a website for your business is great however that is not where it should end. It is now time to target your vsitors and engaging them with targeted content.

It would be like hiring a sales people and never letting them out of the office to get you sales.

The Internet is a tool which can gather and supply all sorts of information for your business. Unlike traditional forms of marketing you can track various aspects, you can engage your prospects and you can provide ongoing information. This is a very imoportant aspect because they may not be ready to buy your product or service when they reach your website so you need a system to keep in contact with them.

Three Main Areas of Contact.

There are three main areas you can retain your visitor long after they leave your website but unfortunatley very few businesses use any on their website.

1. Follow up Emails

As a busy business person you do not have time to keep up with all your contacts and prospects so the Intenet allows you to set this all up on auto pilot. They are called Autoresponders.

Autoresponders are used as e-mail marketing tools, to immediately provide information to your prospective or current customers and then follow-up with them at preset time intervals. They can go for years and make sure your message is there long after they have visited your site.

If you want to see how one works then sign up for our tips and tricks email series on the right >>>>>>>

We will not spam you and will send you an email full of free information every 4 or 5 days.

Email Marketing has many attractions for businesses, especially small businesses they are:

• Cost- Much less expensive that printed media
• Can be automated .
• Can lead to direct sales
• Easy Tracked – No other form of promotion can be so easily tracked
• Can be used to open two way dialogue
• Instantaneous
• No geographic constraints/costs- i.e. It doesn’t matter if the recipient is in China or England or America.

Don’t have an autoresponder and would like more information then send us an email.

Blogging for Business

One of the best ways to keep the interest of your customers and prospects is to add a consistent stream of content on your site.  Remember Content is King.

This does not have to be to technical and should be in a conversational style. It could be a special you have going, a tip on how to use your products, things you did on your holiday. What you are reading no is a post.

If you click on the heading above you will see it creates its own page.

http://webmarketingforprofit.com.au/online-marketing-for-small-businesses/

This becomes a new piece of web real estate that will bring traffic to your site and by posting regularily you create more web real estate. If you copy the title and put it in goole you will see they have already picked it up.

Our sites all have a blogging component so if you do not have one get in touch with us to start developing your online real estate.

RSS Feeds

Now you probably may not know what a RSS feed is but simply put it is a system which processes your posts into a format that people can then enter into a RSS reader and so many people may read your posts through a reader but not actually visit your site.

So this is the feed that your site produces http://webmarketingforprofit.com.au/feed/ which just looks like a bunch of code however buy using one of googles services you can change you feed to look like this. http://feeds2.feedburner.com/WebMarketingForProfit

It looks a lot nicer and now you can submit this feed to all sorts of deirectories to bring even more traffic.

So these are just a few tactics we use to drive lots of traffic to your site and engage your prospects and customers. Fot more info on how to make your site more productive be sure to contact us.