Web Marketing To Beat The Competition

Posts Tagged ‘driving traffic’

The Internet has made apparent that a business’ website is an increasingly important asset, and many companies are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, businesses need to construct their website in the context of a greater Internet marketing strategy.

Today, consumers are going to the Internet to start their purchasing process. In order to remain competitive, businesses need to utilize “inbound” marketing techniques to “get found” by the consumers searching for their products and services online.

SO amny websites today are still relying on the old addage “if you build it they will come”. The market today is a lot more competitive and by adjusting some of your web pages dynamics you will find you can get more traffic and generate a lot more leads.

Your Website Can Be The Most Important, Strategic
And Cost Effective Tool You Have

What to consider when redisgning your website!

The Wrong Reasons

“We have a new corporate look and feel.”
“I’m tired of the old website.”
“It’s been 12 months since the last redesign.”
“The design department wants to do it.”
“The CEO wants to do it.”

The Right Reasons

“Get found by more prospects.”
“Convert more prospects into leads and customers.”
“Branding” might be a good reason… if it will drive the goals above.

What you want to concentrate on

Create more, better, optimized content
Create more, better offers and calls to action
Optimize landing pages

Over the last few months dealing with many businesses we have found that very few of them add related content on a consistent basis. Search engines and visitors look for new content and rate your site accordingly.

Lots of these business sites also have very poor Search Engine Optimization. This is not a migic button like many would have you believe. Most of it is simply adding good content with relevant keywords and content to capture your visitors. A clear call to action is far more important than a cool graphic or flash animation.

We can provide a wide range of  marketing suggestions. Contact us via email or call us for a free quote.

Sydney Call Trevor 0413 731 479 – Brisbane Call Quentin 0415 435 387

For more information on what you can achieve look at some of our other posts:

Marketing advantage of blog posts vs home page
Australian businesses learning the value of content
Free web audio and video for all our business clients
The 5 sexiest methods of inbound marketing
How to drive traffic to your website

Over the past few posts we have examined different ways to make your website more successful and get a better ROI.

We have looked at why sites don’t work and today I am going to start and show you, what we as a marketing company do, to help you get more traffic and generate leads.

Web Site Marketing For Profit is about marketing and not web design though we do design sites. There are lots of web designers out there but very few web marketers.

Here is a small overview of what we do when we refurbish a site:

1.Web Analysis – firstly we process your website to see why its not working. We look at a range of components and then give you a report.

2. We make suggestions on how to improve its effectiveness and in many cases this will involve creating a new system to make it easier to administer and add content.

3. Keyword research – As we have discussed previously keyword research is a key to a successful website and so we go and find different keyword strings that apply to your particular business.

4. Rebuild your site – We then rebuild your site using these keywords and help target your market.

5. Training – We provide you the tools and training to empower you to start adding content on a regular basis. This is key to getting found and ranking high in the search engines. You can do it yourself or use our content package where we can create the content for you.

6. Marketing – We show you how to market your business both online and offline and use the traffic to build customer and lead data bases.

One of the main keys to helping you have a successful online marketing campaign is to get to know your business. What of your products sell well, what are the slow movers, do you have continuity programs, are you using offline strategies to get names and addresses, do you have a data base etc. As we learn more about you and your business we can improve the marketing.

One of the keys to a great and productive website that drives traffic and generates leads is content. You may have already heard that Content is King and The money is in the list. These two things work hand in hand. To show you how we set this up for you and how effective it is watch this video we made for you.

http://storehouse.s3.amazonaws.com/posting.mp4