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Posts Tagged ‘business blogging’

After talking to lots of different businesses it seems that 99% are overly concerned with getting first place on google, however there are lots of other ways people find your website.

Have you ever heard of the six degrees of seperation.

Six Degrees of Separation Experiment

“This project was conducted by Duncan Watts and colleagues at Columbia University, New York, to test the theory of “six degrees of separation” through the application of email. More than 60,000 people from 166 different countries took part in the experiment and they were assigned 18 target people, which the participants knew the name, location, professional and some educational background of the 18 targets. The targets were assigned to them randomly.

The participants were asked to contact the target by sending email to people they already knew and considered potentially closer to the target. The objective for participants was to send email to contacts that are closer to the target, and the message would be carried down until it reached the target.

It was observed that it will take on average five to seven intermediate steps before the message was delivered. It was further observed that it would need an average of five intermediate steps for the message to be delivered to the target within the same country; and an average of seven intermediate steps for international target.

The Internet has allowed for connections to be made over a wide range of places.

The other thing we notice is that many web developers say that the site is Search Engine Optimized yet most do not even have the basic that we have covered in another post.

A short client example:

When we create a website for you we submit all your pages and posts to various search engines, RSS directories, Social Bookmarking sites and more. This means that while your page or post may not be on ther first page of google they do appear in many other places.

They are there virtually forever so the chances sombody sees it is fairly high. Obviously the more you have out there the better chance you have of getting found.

I sold one of my products to a customer who was in Germany a few weeks ago and he contacted me to get some support. We had a conversation on skype and I asked how I could help.

It turned out that he was an Australian helping his son, who was living in Germany, add some streaming audio to a site for his sons band. He purchased our MP3 Sound Stream product through a link from a post I had written over a year ago and was on a site in Germany.

What was even more bizzar was that he lived just a few streets up from me.

So you see while a Google listing is very good it is not the only place you get traffic from. A good place to see this in action is your local library. If they have free Internet then a half hour visit and watch how people surf will show you numerous ways people get information.

In the end it may only be 25 to 30% of your traffic comes from Google and the rest from a variety of different places.

Now all this depends on if you are utilizing all these avenues and adding a constant stream of content that can be throuwn out therer like a net to draw in new customers towards your business.

Web Marketing For Profit can show you how to achieve this very simply. Contact us for speedy support.

The current economic climate can be seen as totaly depressing or the opportunity for new ways of doing things.

There is a transformation happening in today’s marketplace from an “outbound”, old media marketing strategy, to an “Inbound”, new media approach which presents a challenging, interesting, and profitable method for those business owners who are willing to incorporate the current transformation.

The move to a smoother more focused “inbound”, customer/client driven system turns out to be profound and lasting.

To survive businesses are adapting, rethinking, and redesigning their approach to advertising and marketing.

The Emergence of the Weblog!

The emergence of the weblog (web log) or blog, revolutionized the way individuals communicate on the Internet. Significantly, what was once considered to be solely a social communication vehicle, almost a means to “gossip” on the web, quickly became the darling of the Internet for individuals and businesses alike. Today, everyone from the neighborhood grandmother talking about her most recent trip back east to see the grandchildren, to The Ford Motor Company and Skittles are blogging and the reasons are myriad.

Blogging allows a connection between participants unlike anything I have witnessed in marketing to date.

The question most every business owner today is asking: “How do I create a marketing strategy which will allow my business to weather this economic storm?”

What has happened to the “website”?

First of all: a blog is a website! It is a ‘website’, and then again it is not a website in the traditional sense of the word. Internet marketing has transformed from the traditional website to the Blog’s fresh and organic approach. Online marketing strategies incorporate the blog as an integral part. In addition to providing useful content Blogs build relationships, and strengthens the connection with current and new to come customers.

The business blog has replaced the conventional website as a company’s primary customer/client communication vehicle. The combination of the blog with social media tied together, offers an inbound marketing strategy, cost-effective and profitable, short and long-term.

Weather the Recession, and Prospering in the Current Economy!

The fact of the matter is that many of the old school traditional marketing strategies, also known as “outbound” or “old media” advertising strategies have been replaced by inbound, new media, and social media marketing methods, with impressive and lasting results.

The cost for new media marketing is substantially less than most traditional, outbound methods engaged in by traditional brick and mortar businesses today (e.g., television, radio, newspaper, etc.). In the current economic storm, this certainly seems counter-intuitive. During a time when businesses small and large are struggling to stay afloat, it would seem prudent to engage in any strategy that promises to increase traffic while decreasing the cost of doing business.

Additionally, the reduction in the cost of doing business associated with an inbound, new media marketing strategy is generally accompanied by an increase in revenue and an improved and strengthened customer/business connection. The benefits of the new media, inbound strategy are derived solely due to the blog as the central component driving the entire program and making the entire business more profitable  regardless of the current economy…or perhaps because of it.

How to get involved!

You probably already have a piece of the puzzle in your website however not many web designers understand how the Internet works. We can take your website, add a blogging system and completely revamp the system so that you can take advantage of iInbound Marketing.

To learn more and get a free consultation on how we can help you utilize thise new marketing strategy contact us here.