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Posts Tagged ‘blogging for business’

In these tough economical times there are things that can be done to improve your bottom line.

If you already have a website one of the first things you can do is make sure you use some tools to let people know what you have to offer and also where you are.

After evaluating many business websites we have found that this basic information is missing from the majority of business websites.

One of the easiest and most cost efficient ways is to make sure you have a blog incorporated in your web site. Sydney business that we have helped to set up a blog for their business have noticed an increase in visitors and conversions.

What are business blogs?

The word ‘blog’ comes from the combination of the two words, web and log.

Blogs are online diaries or journals created by individuals or companies and stored on the Internet. Blogs generally consist of text and images appearing in chronological order with the most recent entry shown at the top of the page. You are reading our blog right now. It is really just another for of a web page.

According to technorati.com, a search engine dedicated to blogs, there are some 71 million blogs worldwide including more than 250,000 in Australia.

Why blog?

For business, blogs can help you build stronger relationships with important target groups such as clients, the media, the general public and/or shareholders.

Here are some other ways blogs can be used:

• Simple, low cost PR. Blogs are a simple and fast way to put information online.
  
• Establish expertise. Position yourself and your company as the expert and raise your visibility with your target market.
  
• Extend communications and customer relationships. Blogs enable companies to present a human face and voice to the public. Blogs allow you to join customer discussions, respond to concerns, provide tips and insights or receive feedback.
  
• Build community. Use blogs to grow group support around a cause, political issue, technology or hobby related to your product.
  
• Test ideas or products. Because blogs are informal and conversational in nature you can publish an idea and see if it generates any interest or buzz.
  
• Higher search engine rankings. Google and other search engines reward sites with a lot of content that is updated often and have many inbound links.

If you have an existing website and are prepared to add something at least every week or two, then adding a blog to your site is probably a good idea. A good blog can help you build traffic, communicate and, importantly, build trust with your visitors.

Many businesses choose to host their blog separately from their main business website. This can be useful as it separates the formal from the conversational and prevents these two styles from conflicting. But don’t be surprised if your blog starts getting more traffic that your main site!

To join the many businesses in Sydney and Australia benefiting from blogging their Business contact us for a web evaluation and quote on setting it all up for you.