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Posts Tagged ‘blog posts vs homepage’

The other day I was looking to buy a new iPhone so I jumped on the net and started searching.

The problem I found was that most search results took me to a home page where there were hundreds of phones and it took quite a lot of work to find the specific information I wanted.

Most website home pages appear to try to be all things to all people, with reference to too many products and services contained in the site.

If the text does not relate to what customers are searching, your site will most likely be ignored, thus lowering your search engine ranking.

Blog Posts, however, are not static and target a specific search terms, products or services you are promoting and the customer is searching for.

Each Blog Post has its own keywords for ranking and targeting, together with relevant content.

This seo technique accelerates the search engine optimisation process.

Blog Posts have better visitor response and are considered to be more believable than the traditional home page of a static website. They are intended to be informative and not just a sell page.

They finish by providing a redirecting link for the visitor, should they want more information. This system help generate many more sales and also better search engine positioning.

Adding Fresh content regularly can dramatically improve search engine positioning and help in the sales process.

In the end I found such a site and bought the phone.

If your Website is not performing then possibly you have fallen into the same trap of the Homepage with too many results.

If you would like to find out how to add a blog to your marketing mix then contact us for a competitive quote.