Unlock the Potential of Your Website

Here at Web Marketing For Profit we are always trying to keep you up to date with the latest advancements and technology to help your business compete in a tough marketplace.

With the new release of Wordpress 2.9 we will be upgrading all current clients and using this new system for all websites.

Watch this video to see the new improvements.

The coolest new stuff from a user point of view is:

1. Global undo/”trash” feature, which means that if you accidentally delete a post or comment you can bring it back from the grave (i.e., the Trash). This also eliminates those annoying “are you sure” messages we used to have on every delete.
   
2. Built-in image editor allows you to crop, edit, rotate, flip, and scale your images to show them who’s boss. This is the first wave of our many planned media-handling improvements.
   
3. Batch plugin update and compatibility checking, which means you can update 10 plugins at once, versus having to do multiple clicks for each one, and we’re using the new compatibility data from the plugins directory to give you a better idea of whether your plugins are compatible with new releases of WordPress. This should take the fear and hassle out of upgrading.
   
4. Easier video embeds that allow you to just paste a URL on its own line and have it magically turn it into the proper embed code, with Oembed support for YouTube, Daily Motion, Blip.tv, Flickr, Hulu, Viddler, Qik, Revision3, Scribd, Google Video, Photobucket, PollDaddy, and WordPress.tv (and more in the next release).

Want help with your online marketing then  Call Trevor 0413 731 479 or call Quentin 0415 435 387 and we’ll explain the process. You can also email us here

What is Google Analytics anyway?

Google Analytics is a service provided by Google that allows you to view and interact with detailed information about the visitors to your website.

In basic terms this information allows you to see who is visiting your website, how they are getting there and most importantly, what they are doing once they are on your website.

Why are analytics important?

Being able to access relevant data about your website visitors is important because it will allow you address a range of marketing issues, relating both to your website and your business as a whole. You will be able to track online and offline marketing campaigns, understand what customers and prospective customers are looking for and pinpoint areas of your website that need improvement.

Understanding and utilising relevant analytics about your website visitors will allow you to make your website work harder for you, increase your ROI, generate more sales leads and allow you to better allocate resources.

Analysis and action

Access to visitors statistics is one thing, but the true value of analytics come in the form of analysis and action. Improvements to your website should come out of a defined process and a decision based on information and knowledge. Analytics allows you to make those decisions and then measure the results.

How do I get Google Analytics installed?

First you need to create an account with Google Analytics. Once you have done this you will need to register your website details, such as web address, contact information, time zone etc. Google will then provide you with a piece of tracking code that will need to be installed on each page that you wish to track. Once you have completed all the above your website will being registering any tracking data.

Can we install Google Analytics for you?

Web Marketing for Profit is happy to assist in installing Google Analytics on your website. This is a very simple and quick procedure and you can have the benifit of receiving monthly PDF reports via email as well as have access to the online version of Google Analyitics anytime.

Just Call Trevor 0413 731 479 or call Quentin 0415 435 387 and we’ll explain the process. You can also email us here

http://www.dailymotion.com/videox7a8jo

Doing business from the surf.

Passionate surfers Mark and Vicky Wraith moved to Lanzarote and set up Zoco, a business offering surfing holidays around the world. Setting up in a converted garage, all they needed? A computer, internet connection and Skype.

The Zoco website features a Skype online number. Vicky says this has helped to make Zoco a success: “We’ve definitely got clients who have chosen us simply because we use Skype. People see that they can either call us for free if they have Skype, or for a small cost from a landline”.

Zoco uses instant messaging to talk to customers, and sends itineraries and other documents over Skype, too. Plus using Skype Credit to call landlines helps them keep a close eye on the cents. And the euros.

Importantly, Skype keeps Zoco mobile. The team travels extensively, finding new locations for surfing schools. Having Skype means the Zoco team stay in contact wherever they are in the world. Bali. Morocco. It’s a hard life.

Vicky says Skype has made their business possible: “Without Skype we couldn’t function as we do – we’re mobile, not tied down to the office, and it has saved us a huge amount of money … without Skype we simply wouldn’t have been able to make the amount of calls that we do.”

If your looking for equipment for Your skype business then BTC Direct provides a lot for Australian customers.

As you can see we are just not a web marketing and development company but help in many different aspects of growing your business and helping you save money and be more productive. Contact us for a quote for your online marketing

Sydney Call Trevor 0413 731 479 – Brisbane Call Quentin 0415 435 387

We are not just a web design company but we aim to help your business in many different areas of marketing and productivity.

So we have looked at security, ecommerce and many other tools you can use in your business to increase productivity and provide better service for your customers.

Here is another one you can use for better collaboration and its called Google docs.

The real beauty of Google docs is your ability to share them with other people and also collaborate on them. You can also make surveys and embed in your web pages.

Create basic documents from scratch or start from a template.
You can easily do all the basics, including making bulleted lists, sorting by columns, adding tables, images, comments, formulas, changing fonts and more. And it’s free.

Upload your existing files.
Google Docs accepts most popular file formats, including DOC, XLS, ODT, ODS, RTF, CSV, PPT, etc. So go ahead and upload your existing files.

Familiar desktop feel makes editing a breeze.
Just click the toolbar buttons to bold, underline, indent, change font or number format, change cell background color and so on.

Choose who can access your documents.
Just enter the email addresses of the people with whom you want to share a given document and send them an invitation.

Share instantly.
Anyone you’ve invited to either edit or view your document, spreadsheet or presentation can access it as soon as they sign in.

Edit and present with others in real time.
Multiple people can view and make changes at the same time. There’s an on-screen chat window for spreadsheets, and document revisions show you exactly who changed what, and when. Viewing a presentation together is a breeze, as anyone joined in a presentation can automatically follow along with the presenter.

Edit and access from anywhere.
There’s nothing to download; you access your documents, spreadsheets and presentations from any computer with an Internet connection and a standard browser. And it’s free.

Safely store your work.
Online storage and auto-save mean you needn’t fear local hard drive failures or power outages.

Easily save and export copies.
You can save your documents and spreadsheets to your own computer in DOC, XLS, CSV, ODS, ODT, PDF, RTF and HTML formats.

Organize your documents
Easily find your documents by organizing them into folders. Drag and drop your documents into as many folders as you want.

To use google docs all you need is a google account.

Now that you’ve decided to move your business online, one of the first things you’ll need is a shopping cart program to process your orders. There are several available options that can make your life as an e-business owner much easier.

Shopping cart applications fall in to two basic categories:

“local” carts that you install on your own Web servers

“third-party carts” that run on a provider’s site.

Both varieties are normally very easy to customize and use.

If you decide to install your own cart, you will have many different software packages from which to choose. Three of the most popular are Miva Merchant, OSCommerce, and Agoracart.

Miva Merchant is a shopping cart that many Web hosting companies include with their hosting packages. If your host doesn’t offer it, you’ll need to pay a licensing fee before you install the cart. Miva offers a variety of different options for small businesses, and their application is very user-friendly.

OSCommerce is a free, open source shopping cart program that boasts many features and a strong development community. It’s easy to install and customize, and, because it’s open source, support and improvements abound.

Agoracart is a simple, free, bare-bones cart technology. If you don’t need a lot of features, this is a great package to install on your site.

If you’d rather not install your own shopping cart, there are many third-party options available. When you set up a third-party shopping cart, all you need to do is place a link on your site for your visitors to enter your store. This link then takes them to your offsite shopping cart.

Microsoft’s Office Live Small Business has one of the most popular third-party shopping carts. For about $25 a month, you can build an online store with up to 10,000 products. Yahoo! offers a similarly robust third-party shopping cart program for about $40 per month.

Storefront.net and 1shoppingcart.com both offer services that include shopping carts as well as advanced tools like email list management, affiliate program integration, and much more.

Can’t decide which cart is best for your business? Try installing the free carts mentioned above, or take advantage of free trial offers from third-party providers. Give each one a test drive until you find the one that works the best for your company and your customers.

While you make your decision, keep in mind that third-party services usually charge a monthly fee, so you could be spending much more than you would if you installed your own cart on your site. With so many competing shopping carts available, your options are virtually endless.

Another alternative: Many times these shopping carts require you to forgo many of the normal functions of a great website and so we have found one called Mals Shopping cart which provides the best of both worlds.

We have used this cart for a mug printing business.

For a sample of what it can do and some advice contact us here.