Online Marketing should be creative
Most people when they get a website designed tend to just think about the presentation however it is more about creating an environment where you can engage your prospects and customers.
If your website is simply some nice photos and a little bit of text then you are just like so many other websites and there is no point of difference.
Your website can help your customers and prospects by adding some creative content. This does not have to be some thesis or disitation on your business but simple insightful content thats adds value to what you are trying to achieve.
For example if you are an electrician you could add 10 different posts on things to check in your house to make it safer. Obviously if they find something that is not working correctly then you can offer your services to fix it for them.
You maybe an accountant and you could write 7 posts on the different ways you can prepare your figures for tax time that will save them some money.
Being creative and making a difference with simple posts on your site will not only bring in traffic and enquiries but also empower your visitors.
I was researching this topic today and found this great opresentation to help you become more creative.