Marketing Your Business Online
Marketing your business online is an ongoing process which provides greater visability and traffic, more customers and greater profits. It is also the way we gather names and addresses to be able to provide ongoing relationship for future sales.
It is a mixture of content, linking strategies, keyword research and personal reputation. These may all seem a little strange at this time but we will explain it all to you and show you how it works.
This process is called Inbound Marketing
The old system of TV, radio, magazine and newspaper, telemarketing and yellow page adds is a dying industry. Statistics show that people searched the Internet more for goods and services than use the yellow pages this year.
This course will take through all the processes to market your business online and you can watch over my shoulder as I do the tasks then simply do the same.
Knowledge + Action = Profit
Here are all the tutorials. They will be sent to you each week so make sure you signed up for the autoresponder to get your password.
Marketing Your Business OnlineWhy is Adding Content So Important a. It is like digital real estate that bring in traffic and potential clients. The more you create the better chance of people finding you. Each piece of content is like another piece of property. b. It lasts forever. As long as your site is live so will all your content meaning it will give you a much better return on investment than any other form of advertising. c. Distribute your Content. What most people don’t understand is that the content you create can be distributed via social networks, sydication etc multiplying your efforts. d. Using titles and descriptions and keywords. Over 80% of small business websites in Australia do not have separate title and description or keyword tags on their websites. This reduces the effectiveness of your site and the traffic flow. e. Blogs and RSS. By using a blog on your site you can add content and keep your site up to date. It also allows you to utilize all the blog search engines and provide a RSS feed for other search engines and can also be used by your visitors. |