Unlock the Potential of Your Website

Marketing your website is an ongoing process which provides greater visability and traffic. It is also the way we gather names and addresses to be able to provide ongoing relationship for future sales.

It is a mixture of content, linking strategies, keyword research and personal reputation. These may all seem a little strange at this time but we will explain it all to you and show you how it works.

This process is called Inbound Marketing

The old system of TV, radio, magazine and newspaper, telemarketing and yellow page adds is a dying industry. Statistics show that people searched the Internet more for goods and services than the yellow pages this year.

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These traditional advertising processes are becoming less effective because we as consumers are blocking a lot of it in our daily lives. New technology like Tivo and recording systems means that people can remove the adds from TV, People are using ipods and other MP3 players to listen to the content they want, papers and magazines are a one time add that is here today and fish and chip wrappings tomorrow.

Inbound Marketing means that the work you do today will be drawing in customers for years to come. Its life is as long as your website is up and running. We will help you place links all over the Internet so that when people search for your business they can find it. They come to you rather than you going out to search for them.

Your website then filters out your prospects and you end up with hot leads you can then engage in the selling process.

Whats In The Marketing Package?

1. Research. We do comprehensive research on your businesses products and services and find what people are searching for that will bring them to your site. We then provide different strategies to help you develop content in relation to this research. This can be in the form of articles, blog posts, reports and multimedia such as streaming audio and video.

2. Marketing on The Internet is much more about positioning than traditional advertising. We will list your business in places where people who may want your services hang out. Directories, online market places, content repositories etc. This can be a time consuming job however we have associations with many great businesses and system to simplify the process.

3. Content for Marketing. Much of your marketing revolves around content and we will help you develop the appropriate content of you can use our Content Package and we can do it all for you in most cases.

4. Analytics. We will instigate a google analytics system for you to help gather statistics and more so we can help target better markets and improve customer retention.

5. Click tracking and heat maps. Finding out what people click on can make a huge impact on your web marketing. Images and links on your site maybe getting more or less clicks than you think and knowing what your visitors click on enable you to customize your site in far more detail. This system will also show us where customers are coming from.

The marketing package is quoted on your requirements and can usually be offset by replacing some of your current offline budget.