More Traffic Better Positioning Greater Relevance

The Internet has made apparent that a business’ website is an increasingly important asset, and many companies are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, businesses need to construct their website in the context of a greater Internet marketing strategy.

Today, consumers are going to the Internet to start their purchasing process. In order to remain competitive, businesses need to utilize “inbound” marketing techniques to “get found” by the consumers searching for their products and services online.

SO amny websites today are still relying on the old addage “if you build it they will come”. The market today is a lot more competitive and by adjusting some of your web pages dynamics you will find you can get more traffic and generate a lot more leads.

Your Website Can Be The Most Important, Strategic
And Cost Effective Tool You Have

What to consider when redisgning your website!

The Wrong Reasons

“We have a new corporate look and feel.”
“I’m tired of the old website.”
“It’s been 12 months since the last redesign.”
“The design department wants to do it.”
“The CEO wants to do it.”

The Right Reasons

“Get found by more prospects.”
“Convert more prospects into leads and customers.”
“Branding” might be a good reason… if it will drive the goals above.

What you want to concentrate on

Create more, better, optimized content
Create more, better offers and calls to action
Optimize landing pages

Over the last few months dealing with many businesses we have found that very few of them add related content on a consistent basis. Search engines and visitors look for new content and rate your site accordingly.

Lots of these business sites also have very poor Search Engine Optimization. This is not a migic button like many would have you believe. Most of it is simply adding good content with relevant keywords and content to capture your visitors. A clear call to action is far more important than a cool graphic or flash animation.

We can provide a wide range of  marketing suggestions. Contact us via email or call us for a free quote.

Sydney Call Trevor 0413 731 479 – Brisbane Call Quentin 0415 435 387

For more information on what you can achieve look at some of our other posts:

Marketing advantage of blog posts vs home page
Australian businesses learning the value of content
Free web audio and video for all our business clients
The 5 sexiest methods of inbound marketing
How to drive traffic to your website