-
Over the past few posts we have examined different ways to make your website more successful and get a better ROI.
We have looked at why sites don’t work and today I am going to start and show you, what we as a marketing company do, to help you get more traffic and generate leads.
Web Site Marketing For Profit is about marketing and not web design though we do design sites. There are lots of web designers out there but very few web marketers.
Here is a small overview of what we do when we refurbish a site:
1.Web Analysis – firstly we process your website to see why its not working. We look at a range of components and then give you a report.
2. We make suggestions on how to improve its effectiveness and in many cases this will involve creating a new system to make it easier to administer and add content.
3. Keyword research – As we have discussed previously keyword research is a key to a successful website and so we go and find different keyword strings that apply to your particular business.
4. Rebuild your site – We then rebuild your site using these keywords and help target your market.
5. Training – We provide you the tools and training to empower you to start adding content on a regular basis. This is key to getting found and ranking high in the search engines. You can do it yourself or use our content package where we can create the content for you.
6. Marketing – We show you how to market your business both online and offline and use the traffic to build customer and lead data bases.
One of the main keys to helping you have a successful online marketing campaign is to get to know your business. What of your products sell well, what are the slow movers, do you have continuity programs, are you using offline strategies to get names and addresses, do you have a data base etc. As we learn more about you and your business we can improve the marketing.
One of the keys to a great and productive website that drives traffic and generates leads is content. You may have already heard that Content is King and The money is in the list. These two things work hand in hand. To show you how we set this up for you and how effective it is watch this video we made for you.
No comments yet.
Leave a comment