Archive for the ‘Web Marketing’ Category

When we create or refurbish a website for you we use a very popular software product called WordPress.

Using this product enables us to add a range of additional services called plugins.

These help in the creation process but also allow us to make your site far more interactive and search engine friendly that other forms of development software.

Here is a short list of some of the features each plugin does.

• SEO: This plugin lets us set the title, description and keyword for each site, page and post making sure your site is well positioned in the Search Engines.
• Video: This plugin allows us to add many different forms of video both public and private to your site.
• Audio: Adding audio from a speech to radio add can add interactivity and interest to a site
• Ping: This submits your rss feed to many different sites every time we write a post for you giving greater viability.
• Contact Form: allows us to customize a feedback form for you
• Captcha: is to stop spammers using your site to send spam

This is just a small selection that we commonly use however with the new versions of WordPress there are two more we can add that are very powerful.

Google Maps For WordPress.

This plugin allows us to  insert Google Maps into your blog, making use of the new shortCode system in WordPress 2.5. We  can configure the map to offer directions to or from the location, show or hide the zoom/pan controls, show/hide map type (street view, satellite, etc), activate zoom using mouse wheel, and more. Here is one I made as an example for the Power House Museum.

Google Analytics For WordPress

Google Analytics will enable us to provide statistics for your site and help us see where people are going and what they read most.

This is great for business because say you have 30 products you will be able to see which one is searched for the most and if it matches your sales data then you know to promote that product more or maybe upsell from another product.

Here is a quick video to explain a little more.

Standard Features

By incorporating all these features plus our standard graphics and text abilities you will have a fully multi media Search Engine Optimized site which your visitors will love.

Contact Trevor or Quentin Now for a quote.

The following is a kind of summary for the year to come, a compilation based on market changes and insights, the people at agency Vanksen (offices in Paris, Luxembourg, Geneva and New York) came across over the course of ’09, taking into account executions we managed for major brands that entrusted us with their business, and exchanges made amidst the 70-plus conferences and seminars at which we’ve spoken around the world.

The whole article can be read here.

1. Presence on the web, particularly social media, will be more important than ever.

50% of US users already spend more time online than on any other media. Of this percentage, fewer and fewer engage with brand sites; rather, they flock in growing numbers to social networks — the sites they also prefer for sharing viral content with peers.

2. Standalone offline approaches, or 1.0, won’t work in a 2.0 world.

The majority of agencies and advertisers still have a long way to go in terms of developing complete digital fluency. Some content themselves with having learned 1.0 techniques (cross-linking, email blasts, banner ads).

2010 will force them to update their knowledge base in a manner both fundamental and profound — that is, if they want to remain relevant to consumers. It’s nearly impossible to ignore the potential of the web; basic approaches, like CPM-based banner campaigns, have begun to manifest glaring limits.

3. The transition of offline budgets to digital and social media will amplify … 2010 opens into a whole new era of transmedia marketing strategies.

According to US-based Forrester, 59% of US advertisers plan to increase their digital budgets — at the expense of offline executions. As a result, online marketing spend will hit $55 billion in 2014. In addition to ZenithOptimedia, JPMorgan and others, Forrester also predicts a rise in online marketing spend exceeding 10% for 2010 alone.

Foreshadowing the gigantic shift that will move marketing priorities from offline to online, Pepsi decided not to purchase TV ad space at this year’s Super Bowl, opting instead to focus on online investments. And in the United Kingdom, the internet was the premier medium on which advertisers focused their budgets in 2009 — even beating TV! (Based on gross ad spend, not net.)

4. Six million competitors! The power of the consumer and of crowdsourcing will challenge and drive brand innovation.

It’s simple: if a product or brand refuses to respond to user demand, the latter will band together to find better options, improve existing ones, tear down existing barriers (for example, copy protection and regional zoning of DVDs, DRM in music, locked iPhones), or use their networks to acquire things for free (P2P downloading like BitTorrent, etc).

Now they also have savory options for producing (and selling!) their own goods, including Etsy (for artisanal or handmade products), Ponoko, Spoonflower (creation on-demand) or CafePress (adding personal designs to existing products).

5. 2010: The year of mobile … AND social: geolocalization + applications + social networks + recommendations

After over 10 years in of claiming the “year of mobile” has finally arrived, we can say with confidence that in 2010 mobile marketing will mature in ways we previously only dreamed: Forrester claims the sector will absorb over $390 million dollars; for its part, emarketer is claiming $593 million. This spend is expected to increase an average of 27% yearly for the next five years — an enormous figure. What’s more, mobile marketing spend in 2010 is still 24 times lower than expected expenditures in 2014.

Read the rest The whole article can be read here.

Enjoy Quentin

Here at Web Marketing For Profit we are always trying to keep you up to date with the latest advancements and technology to help your business compete in a tough marketplace.

With the new release of WordPress 2.9 we will be upgrading all current clients and using this new system for all websites.

Watch this video to see the new improvements.

The coolest new stuff from a user point of view is:

1. Global undo/”trash” feature, which means that if you accidentally delete a post or comment you can bring it back from the grave (i.e., the Trash). This also eliminates those annoying “are you sure” messages we used to have on every delete.
   
2. Built-in image editor allows you to crop, edit, rotate, flip, and scale your images to show them who’s boss. This is the first wave of our many planned media-handling improvements.
   
3. Batch plugin update and compatibility checking, which means you can update 10 plugins at once, versus having to do multiple clicks for each one, and we’re using the new compatibility data from the plugins directory to give you a better idea of whether your plugins are compatible with new releases of WordPress. This should take the fear and hassle out of upgrading.
   
4. Easier video embeds that allow you to just paste a URL on its own line and have it magically turn it into the proper embed code, with Oembed support for YouTube, Daily Motion, Blip.tv, Flickr, Hulu, Viddler, Qik, Revision3, Scribd, Google Video, Photobucket, PollDaddy, and WordPress.tv (and more in the next release).

Want help with your online marketing then  Call Trevor 0413 731 479 or call Quentin 0415 435 387 and we’ll explain the process. You can also email us here

What is Google Analytics anyway?

Google Analytics is a service provided by Google that allows you to view and interact with detailed information about the visitors to your website.

In basic terms this information allows you to see who is visiting your website, how they are getting there and most importantly, what they are doing once they are on your website.

Why are analytics important?

Being able to access relevant data about your website visitors is important because it will allow you address a range of marketing issues, relating both to your website and your business as a whole. You will be able to track online and offline marketing campaigns, understand what customers and prospective customers are looking for and pinpoint areas of your website that need improvement.

Understanding and utilising relevant analytics about your website visitors will allow you to make your website work harder for you, increase your ROI, generate more sales leads and allow you to better allocate resources.

Analysis and action

Access to visitors statistics is one thing, but the true value of analytics come in the form of analysis and action. Improvements to your website should come out of a defined process and a decision based on information and knowledge. Analytics allows you to make those decisions and then measure the results.

How do I get Google Analytics installed?

First you need to create an account with Google Analytics. Once you have done this you will need to register your website details, such as web address, contact information, time zone etc. Google will then provide you with a piece of tracking code that will need to be installed on each page that you wish to track. Once you have completed all the above your website will being registering any tracking data.

Can we install Google Analytics for you?

Web Marketing for Profit is happy to assist in installing Google Analytics on your website. This is a very simple and quick procedure and you can have the benifit of receiving monthly PDF reports via email as well as have access to the online version of Google Analyitics anytime.

Just Call Trevor 0413 731 479 or call Quentin 0415 435 387 and we’ll explain the process. You can also email us here

http://www.dailymotion.com/videox7a8jo

Doing business from the surf.

Passionate surfers Mark and Vicky Wraith moved to Lanzarote and set up Zoco, a business offering surfing holidays around the world. Setting up in a converted garage, all they needed? A computer, internet connection and Skype.

The Zoco website features a Skype online number. Vicky says this has helped to make Zoco a success: “We’ve definitely got clients who have chosen us simply because we use Skype. People see that they can either call us for free if they have Skype, or for a small cost from a landline”.

Zoco uses instant messaging to talk to customers, and sends itineraries and other documents over Skype, too. Plus using Skype Credit to call landlines helps them keep a close eye on the cents. And the euros.

Importantly, Skype keeps Zoco mobile. The team travels extensively, finding new locations for surfing schools. Having Skype means the Zoco team stay in contact wherever they are in the world. Bali. Morocco. It’s a hard life.

Vicky says Skype has made their business possible: “Without Skype we couldn’t function as we do – we’re mobile, not tied down to the office, and it has saved us a huge amount of money … without Skype we simply wouldn’t have been able to make the amount of calls that we do.”

If your looking for equipment for Your skype business then BTC Direct provides a lot for Australian customers.

As you can see we are just not a web marketing and development company but help in many different aspects of growing your business and helping you save money and be more productive. Contact us for a quote for your online marketing

Sydney Call Trevor 0413 731 479 – Brisbane Call Quentin 0415 435 387