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Archive for the ‘Sydney Web Marketing’ Category

Over the past year Web Marketing for Profit has helped a number of small to medium businesses get the online part of their business noticed by the search engines and bring in new work and customers.

With over 15 years of combined marketing both online and off Trevor and Quentin offer a superior service to any business wanting to get a better return on investment from their website.

This can be a completely new site a refurbishing an old site.

Unlike many other businesses we concentrate on drawing traffic to your site based on your specific products and services. We do this by using posts, tag and titles to make sure your business is seen by targeted traffic.

In other words we use a bulls eye marketing strategy rather than a shotgun splatter and hope it stick method.

We provide this service to all surburbs in Sydney.

We can Design your Website, Market your website, do web marketing, eCommerce and so much more

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Many Australian businesses have invested quite a lot of money into their online websites hoping to generate traffic, leads and eventually an increase in sales.

In a recent survey it was found that, unfortunately, this has not been the case for the majority of businesses and the main reason is the lack of content.

They have a Volkswagen of a site instead of a Ferarri.

Search engines and people give more creedence to a site that has a continual flow of content but what we see with many of the business sites is they were built and then just left to gather dust.

There is a saying in the Online Marketing world which is “Content is King”

What a lot of businesses are finding is that if they add a blog to their site or create a new one and start telling people about their products and services, in a non sales way, then their sites are starting to grow an audience and bring in traffic.

Add to that some ways to capture proples name and addresses and link to some good offline strategies then their sites are starting to rank and do the things they were designed to.

Content does not have to be hype and technically correct.

It has to engage the reader, be simple and to the point.

Many people get scared of adding content however people looking for your products and services want answers and by doing a little research and just writing a couple of paragraphs every few days you will see a dramatic change in your sites performance.

If you need help setting this all up why not contact us and let us show you what we can do. We can help with blogs, content and revaming your current site.

In these tough economical times there are things that can be done to improve your bottom line.

If you already have a website one of the first things you can do is make sure you use some tools to let people know what you have to offer and also where you are.

After evaluating many business websites we have found that this basic information is missing from the majority of business websites.

One of the easiest and most cost efficient ways is to make sure you have a blog incorporated in your web site. Sydney business that we have helped to set up a blog for their business have noticed an increase in visitors and conversions.

What are business blogs?

The word ‘blog’ comes from the combination of the two words, web and log.

Blogs are online diaries or journals created by individuals or companies and stored on the Internet. Blogs generally consist of text and images appearing in chronological order with the most recent entry shown at the top of the page. You are reading our blog right now. It is really just another for of a web page.

According to technorati.com, a search engine dedicated to blogs, there are some 71 million blogs worldwide including more than 250,000 in Australia.

Why blog?

For business, blogs can help you build stronger relationships with important target groups such as clients, the media, the general public and/or shareholders.

Here are some other ways blogs can be used:

• Simple, low cost PR. Blogs are a simple and fast way to put information online.
  
• Establish expertise. Position yourself and your company as the expert and raise your visibility with your target market.
  
• Extend communications and customer relationships. Blogs enable companies to present a human face and voice to the public. Blogs allow you to join customer discussions, respond to concerns, provide tips and insights or receive feedback.
  
• Build community. Use blogs to grow group support around a cause, political issue, technology or hobby related to your product.
  
• Test ideas or products. Because blogs are informal and conversational in nature you can publish an idea and see if it generates any interest or buzz.
  
• Higher search engine rankings. Google and other search engines reward sites with a lot of content that is updated often and have many inbound links.

If you have an existing website and are prepared to add something at least every week or two, then adding a blog to your site is probably a good idea. A good blog can help you build traffic, communicate and, importantly, build trust with your visitors.

Many businesses choose to host their blog separately from their main business website. This can be useful as it separates the formal from the conversational and prevents these two styles from conflicting. But don’t be surprised if your blog starts getting more traffic that your main site!

To join the many businesses in Sydney and Australia benefiting from blogging their Business contact us for a web evaluation and quote on setting it all up for you.