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Archive for the ‘Search Engine Optimization’ Category

After talking to lots of different businesses it seems that 99% are overly concerned with getting first place on google, however there are lots of other ways people find your website.

Have you ever heard of the six degrees of seperation.

Six Degrees of Separation Experiment

“This project was conducted by Duncan Watts and colleagues at Columbia University, New York, to test the theory of “six degrees of separation” through the application of email. More than 60,000 people from 166 different countries took part in the experiment and they were assigned 18 target people, which the participants knew the name, location, professional and some educational background of the 18 targets. The targets were assigned to them randomly.

The participants were asked to contact the target by sending email to people they already knew and considered potentially closer to the target. The objective for participants was to send email to contacts that are closer to the target, and the message would be carried down until it reached the target.

It was observed that it will take on average five to seven intermediate steps before the message was delivered. It was further observed that it would need an average of five intermediate steps for the message to be delivered to the target within the same country; and an average of seven intermediate steps for international target.

The Internet has allowed for connections to be made over a wide range of places.

The other thing we notice is that many web developers say that the site is Search Engine Optimized yet most do not even have the basic that we have covered in another post.

A short client example:

When we create a website for you we submit all your pages and posts to various search engines, RSS directories, Social Bookmarking sites and more. This means that while your page or post may not be on ther first page of google they do appear in many other places.

They are there virtually forever so the chances sombody sees it is fairly high. Obviously the more you have out there the better chance you have of getting found.

I sold one of my products to a customer who was in Germany a few weeks ago and he contacted me to get some support. We had a conversation on skype and I asked how I could help.

It turned out that he was an Australian helping his son, who was living in Germany, add some streaming audio to a site for his sons band. He purchased our MP3 Sound Stream product through a link from a post I had written over a year ago and was on a site in Germany.

What was even more bizzar was that he lived just a few streets up from me.

So you see while a Google listing is very good it is not the only place you get traffic from. A good place to see this in action is your local library. If they have free Internet then a half hour visit and watch how people surf will show you numerous ways people get information.

In the end it may only be 25 to 30% of your traffic comes from Google and the rest from a variety of different places.

Now all this depends on if you are utilizing all these avenues and adding a constant stream of content that can be throuwn out therer like a net to draw in new customers towards your business.

Web Marketing For Profit can show you how to achieve this very simply. Contact us for speedy support.

Look around the Internet and you’ll see that most businesses have websites.

The shocking truth is that many businesses still just aren’t taking the Internet and specifically their websites seriously.

You’ll see the following common warning signs:

Poor content and little to no new content
No clear focus to engage visitors
Little to no Search Engine Optimization
Administration errors on servers
Difficult to use
Poor layout
Poor visibility on Search Engines

With just a little bit iof extra work many of these sites could increase their performance dramatically.  Click here to watch a video on just how we can do this.

Your website is only useful if people find and use it. And the most important way to get people to use it is to get found in the place where everybody goes to search for content—and that is the major search engines, social bookmarking sites and have other refer you to their friends.

Web Marketing for Profit can do a full audit of your website and implement a wide range of strategies to turn your website around.

We specialise in Website Refurbishment which will take your site from a brochure style, non performing website to an interactive, traffic targeted, lead generating site that will act as a part of your overall marketing strategy.

For a quote or to get more information use our online contact form.

Lots of customers ask how can they get to be number one position on the search engines and lets face it there are a lot of people charging a lot of money willing to give you the information. Here is a statement from Google.

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

However by creating good quality content you can get number one quite easily for long tail keywords that people would search for specifically related to your business..

Design and content guidelines

• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
  
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
  
• Make sure that your <title> elements and ALT attributes are descriptive and accurate.
  
• Check for broken links and correct HTML.
  
• If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
  
• Keep the links on a given page to a reasonable number (fewer than 100).

To achieve this for our customers we use WordPress which optimzes this whole process for you and provides the ability to add unlimited pages at no extra charge.

Below is a simple guide of what we can offer you. Just click the pause if you need more time to read. After watching be sure to contact us for a quote.

Remember the best way to get your business seen is to write content.

This is not hard and we have made a video showing you the power of content creation here. Search engines love original content and it does not have to be overly complicated. Just a few paragraphs a couple of times a week about your products and services.

One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.