More Traffic Better Positioning Greater Relevance

After talking to lots of different businesses it seems that 99% are overly concerned with getting first place on google, however there are lots of other ways people find your website.

Have you ever heard of the six degrees of seperation.

Six Degrees of Separation Experiment

“This project was conducted by Duncan Watts and colleagues at Columbia University, New York, to test the theory of “six degrees of separation” through the application of email. More than 60,000 people from 166 different countries took part in the experiment and they were assigned 18 target people, which the participants knew the name, location, professional and some educational background of the 18 targets. The targets were assigned to them randomly.

The participants were asked to contact the target by sending email to people they already knew and considered potentially closer to the target. The objective for participants was to send email to contacts that are closer to the target, and the message would be carried down until it reached the target.

It was observed that it will take on average five to seven intermediate steps before the message was delivered. It was further observed that it would need an average of five intermediate steps for the message to be delivered to the target within the same country; and an average of seven intermediate steps for international target.

The Internet has allowed for connections to be made over a wide range of places.

The other thing we notice is that many web developers say that the site is Search Engine Optimized yet most do not even have the basic that we have covered in another post.

A short client example:

When we create a website for you we submit all your pages and posts to various search engines, RSS directories, Social Bookmarking sites and more. This means that while your page or post may not be on ther first page of google they do appear in many other places.

They are there virtually forever so the chances sombody sees it is fairly high. Obviously the more you have out there the better chance you have of getting found.

I sold one of my products to a customer who was in Germany a few weeks ago and he contacted me to get some support. We had a conversation on skype and I asked how I could help.

It turned out that he was an Australian helping his son, who was living in Germany, add some streaming audio to a site for his sons band. He purchased our MP3 Sound Stream product through a link from a post I had written over a year ago and was on a site in Germany.

What was even more bizzar was that he lived just a few streets up from me.

So you see while a Google listing is very good it is not the only place you get traffic from. A good place to see this in action is your local library. If they have free Internet then a half hour visit and watch how people surf will show you numerous ways people get information.

In the end it may only be 25 to 30% of your traffic comes from Google and the rest from a variety of different places.

Now all this depends on if you are utilizing all these avenues and adding a constant stream of content that can be throuwn out therer like a net to draw in new customers towards your business.

Web Marketing For Profit can show you how to achieve this very simply. Contact us for speedy support.