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The other day I was looking to buy a new iPhone so I jumped on the net and started searching.

The problem I found was that most search results took me to a home page where there were hundreds of phones and it took quite a lot of work to find the specific information I wanted.

Most website home pages appear to try to be all things to all people, with reference to too many products and services contained in the site.

If the text does not relate to what customers are searching, your site will most likely be ignored, thus lowering your search engine ranking.

Blog Posts, however, are not static and target a specific search terms, products or services you are promoting and the customer is searching for.

Each Blog Post has its own keywords for ranking and targeting, together with relevant content.

This seo technique accelerates the search engine optimisation process.

Blog Posts have better visitor response and are considered to be more believable than the traditional home page of a static website. They are intended to be informative and not just a sell page.

They finish by providing a redirecting link for the visitor, should they want more information. This system help generate many more sales and also better search engine positioning.

Adding Fresh content regularly can dramatically improve search engine positioning and help in the sales process.

In the end I found such a site and bought the phone.

If your Website is not performing then possibly you have fallen into the same trap of the Homepage with too many results.

If you would like to find out how to add a blog to your marketing mix then contact us for a competitive quote.

Many Australian businesses have invested quite a lot of money into their online websites hoping to generate traffic, leads and eventually an increase in sales.

In a recent survey it was found that, unfortunately, this has not been the case for the majority of businesses and the main reason is the lack of content.

They have a Volkswagen of a site instead of a Ferarri.

Search engines and people give more creedence to a site that has a continual flow of content but what we see with many of the business sites is they were built and then just left to gather dust.

There is a saying in the Online Marketing world which is “Content is King”

What a lot of businesses are finding is that if they add a blog to their site or create a new one and start telling people about their products and services, in a non sales way, then their sites are starting to grow an audience and bring in traffic.

Add to that some ways to capture proples name and addresses and link to some good offline strategies then their sites are starting to rank and do the things they were designed to.

Content does not have to be hype and technically correct.

It has to engage the reader, be simple and to the point.

Many people get scared of adding content however people looking for your products and services want answers and by doing a little research and just writing a couple of paragraphs every few days you will see a dramatic change in your sites performance.

If you need help setting this all up why not contact us and let us show you what we can do. We can help with blogs, content and revaming your current site.