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Nibbo is a great new search engine aggregator that has some very interesting tools.

The one I like the most is the ability to view the page directly inside the search results.

Nibbo is a new concept of search engine that will collect search results from multiple sources and merge them on a single results page. It’s highly configurable, and it’s even possible to create custom search engines.

Use drag and drop to reorder the search types, and use the small arrow in each type to collapse or uncollapse the previews. The configuration will be remembered in your computer, and it’s possible to share the same configuration among multiple computers by signing in.

It also has a Firefox plugin to make it even more versatile.

Check out Neebo Today http://www.nibbo.com

https://squareup.com/

Probably the best innovation I have seen since Paypal for doing business. Unfortunately not quite ready for Australia but I am sure it will get here.

This was started by the founder of Twitter and has major backing from Angel investors.

Simple and transparent card fees.

We’re focused on providing the best payment experience in the world, and that includes cost. While taking cash is always free and easy, accepting cards can be confusing and costly. That’s why Square has simple pricing and no hidden fees, monthly charges, or contracts. We’re constantly working with our partners to simplify and lower costs associated with accepting card payments.

Here is another video explaining more.

Web Marketing For Profit is not just about making your website work better for your business. We also help in the day to day running by providing additional products, services and consulting.

Example: One product you should have a look at is Google Docs.

Create basic documents from scratch or start from a template.

You can easily do all the basics, including making bulleted lists, sorting by columns, adding tables, images, comments, formulas, changing fonts and more. And it’s free.

Upload your existing files.

Google Docs accepts most popular file formats, including DOC, XLS, ODT, ODS, RTF, CSV, PPT, etc. So go ahead and upload your existing files.

Familiar desktop feel makes editing a breeze.

Just click the toolbar buttons to bold, underline, indent, change font or number format, change cell background color and so on.

Control Who Sees your Documents.

Once you have uploaded or created a new document be it a spreadsheet, drawing or document you can then share that document with others.

You can either give them the right to edit which is great for collaboration or just share as a read only file. Here watch this video.

There are many other great things you can do with google docs but we will look at that later.

If your ready to take your business to the next level and improve your online visibility with your website and let us help you in many other aspects of your business contact us now for a obligation free quote.

You will also receive our free ebook “How to get a better return investment from your website” Research – We research your company online profile Discuss – We discuss with you your needs and goals Suggest – We make suggestions and and layout a plan Implement – We implement and get your feedback

Google has partnered with Intel and Sony to create Google TV, an ambitious attempt to bake its Android software into TVs, Blu-ray players, and a Google set-top box called Buddy Box.

Google TV is clearly a challenge to Apple TV, the Boxee Box, TiVo and to some extent cable itself. The goal is to fuse the Web with televisions in a way that other Internet-connected TVs don’t.

That is, Google TV is an open platform free of restrictions and powered by hardware that can handle Flash.

Google TV will be available in set-top boxes and televisions this year, with Sony and Logitech as hardware partners.

Amazon has also jumped on the band wagon providing on demand video.

Lots of businesses use Google Adwords for their advertising campaigns which is good however are you spending too much and not getting results?

What is Adwords?

The first thing we need to determine is what exactly is Adwords not so much in the functionality but in the process.

I am sure you know that Adwords is a pay per click advertising system provided by Google to help promote your goods and services.

I am sure you also know that there are a lot of businesses out there promoting their services to help you in your Adwords campaign. They often consider success as driving a lot of traffic to your site however this is not really what you want.

But What exactly is Adwords?

Adwords is a system which allows you to place adds in the browser next to the generic search terms. Quite often it may be hard to achieve a high position for your website because of competition or being a new site so by using Adwords you can achieve a high ranking in Google on the right hand side by paying for it.

Most businesses equate higher traffic with higher sales so pay a small fortune for traffic but in most cases do not see a dramatic increase in sales.

Traffic is something you can have a lot of and still go broke so lets set up a small business scenario to show you what I mean.

Business scenario For Adwords.

In this business I am going to sell Honda Lawn Mowers. The first thing most of these companies will do is go to the Google keyword tool or use some specialized software to research the keywords.

As you can see there is a lot of traffic to be had but will these keywords get you sales?

Probably not but the adwords company will be sending you a lot of traffic and fulfilled their part of the agreement.

It is what we call the shotgun method and will cost you a lot of money with very little results.

To find better keywords that people are actually entering to buy a Honda Lawn Mower we have to go a little deeper and so we now can use the series number or type to get better keywords that people will buy on.

honda lawn mower hrx
hrx honda mower
honda hrx 426 sx
honda hrx 476 sx

Not nearly as much traffic but people who enter these type of keywords are buyers not researchers.

It is what we call Targeted Traffic for which you will pay a lot less but generate many more sales.

The other part of the equation is that Google rewards people who do this by placing your adds higher in the mix because the page that you redirect to from the add will have similar keywords etc so be more relevant. They call this quality score.

Different Markets react differently.

Once the initial Campaign is set up we can do some mix and matching to see if our add will work using the more generic terms. It is the add that is seen on the page incorporated with the keywords and then the conversions we want to track.

In some industries using the more generic terms but with a well laid out add can do very well however it takes a lot of time and tweaking to get this just right. Using targeted keyword initially should result in better sales.

Traffic is not all the same!

Quite often people who set up your adwords will also blast it all over the world costing you a small fortune for irrelevant traffic. If your selling locally the campaign needs to be shown just to your local area and not globally.

Remember their job is to bring traffic.

Replace your adwords with Content

You don’t want to be paying Google for the rest of your life so it is important to add regular updated information about your products and services. Eventually as this content rises to the top of the search engine you can cancel the different adds that are competing with your content.

The best way to do this is through blogging and using the titles, tags, descriptions, rss feed and social bookmarking to achieve this.

With posts you can target geographic areas, individual products etc. So by writing a post on “Honda lawn mower hrx series” you will find as your site becomes authoritative that they will rise to the top. Posting allows you to add a number of keywords around this product also.

If you need help with your adwords campaign and get a better ROI then feel free to contact us at any time using our online form or call us directly.