Web Marketing^TM

Having refurbished hundreds of websites we notice a lack of a clear call to action by many businesses.

The other day I was wanting to purchase a service but found it very difficult to find how to actually do it on their website.

I ended up emailing them and they sent me the link and it was buried deep down requiring a number of clicks to get there.

A clear and simple call to action could have been done and made the process so much simpler plus increased their conversion.

A call to action is your web sites most powerful element.

Explain Your Call To Action

People are a little resistant to provide their information etc on the web from non recognized sites so it is a good idea to explain the process to them.

A simple explanation of the process and what is going to happen will put their mind at ease and increase your conversions.

Only One Call To Action Per Page

Another thing we notice that many businesses do is try and add more than one call to action on a page.

This can get very confusing so always do one call to action per page or post. You either are going to get the sale or email address depending on what your site is trying to accomplish.

Of course you will have links to your contact page etc on your site but your call to action relates to the page you are providing. For example on this page my call to action is for you to contact us to help you build a better website.

If I added a payment link and something else it gets confusing.

Your Text Should Direct them To The Call To Action

Because we are mainly talking about business websites each page should be directing the visitor to your call to action.

They key here is to provide benefits, whats in it for your visitors.

Our benefit is that we are web marketers and can drive traffic to your site and then we help you build good conversion pages or posts.

Test your Call to Action

Once you set it all up test your call to action and make sure it follows the process you want it to achieve. Make sure that if anything goes wrong your system will pick it up so you can quickly rectify the fault.

For example if you are selling something follow a process.

They click the link
They Pay
They get redirected to a page explaining the end process
You follow up with support

Do your pages have a clear call to action?

If you would like more information please
contact us today for a review of your website

Get your Call to Action Today