Website Marketing For Better Results

I have been using Google Chrome for quite qa while now and love its speed and ease of use.

Just this morning I saw a little announcement at the bottom of my Chrome homepage telling me extensions are now available for Chrome.

I started sticky beaking and found an excellent SEO extension that gives you most of the important stats that you need at a glance.

You get a little icon at the top right of the screen, and if you click on it whilst on any webpage you get this:

There is also a keyword research tool.

At the moment it’s in alpha stage so it just suggests keywords only, but the next version will plug directly into the Adwords Keyword tool and provide traffic, competition and CPC data. Sweet!

It will also highlight no follow links on any page with a red dotted outline.

So, if you want to give it a whirl you can grab this extension here: https://chrome.google.com/extensions…aoclj?hl=en-US

The other day one of our offline clients wanted to convert a brochure which was in PDF to Word so he could get some information from it for his brochure so off I went hunting for him.

As I have mentioned before our services are not just for building and optimizing your website but a complete marketing and support program.

This is what I found!

Does Free PDF to Word Converter support all the PDF?

Almost yes. Our program can open Adobe PDF 1.0 – 1.6. That includes 95+% PDF documents downloaded from the internet as my tests. If you can not open a PDF file with our PDF to Word Converter, please contact us.

How can the layout of the PDF be preserved when using the Free PDF to Word Converter?

We use two ways to keep the layout of the PDF. The normal way is to try to keep the spacing of the texts, images, shapes as the source file; And if you check the “Use Text box” option, our Free PDF to Word Converter will create positive-position containers for all the texts/images/shapes.

Why sometimes the layout of the output Doc is much different from the PDF?

When the original PDF file’s layout is very complex, this may happen. To have a better result you’d better check the “Use Text box” opiton. And open the output Doc file with Microsoft Word, which is the best to read Doc file.

Which languages can Free PDF to Word Converter support?

We are sorry that current version of our Free PDF Converter can only convert English PDF. We are still developing the program which can support multi languages and it may come soon.

To download your Free PDF to Word Software Here is the link.

“I have tried many of pdf to word tools, I think the Free PDF to Word Converter is the best, it does do a nice job and easy to use. I trust this program – after some terrible experiences in the past using other programs.” – Mark Edward, US

Free PDF to Word Converter can help you convert PDF file to Word doc easily to edit and reuse.

• Free PDF Converter
  Free pdf converter easily and powerful
• Standalone Program
  Do not need Adobe software support
• Convert Encrypted PDF
  Support encrypted PDF file when convert
• Preserve Layout
  Preserve the original layout of your pdf file
• Batch Conversion
  Convert multiple documents at once
• Conversion Size Options
  Specify the pages or page range

  To download your Free PDF to Word Software Here is the link.

The following is a kind of summary for the year to come, a compilation based on market changes and insights, the people at agency Vanksen (offices in Paris, Luxembourg, Geneva and New York) came across over the course of ’09, taking into account executions we managed for major brands that entrusted us with their business, and exchanges made amidst the 70-plus conferences and seminars at which we’ve spoken around the world.

The whole article can be read here.

1. Presence on the web, particularly social media, will be more important than ever.

50% of US users already spend more time online than on any other media. Of this percentage, fewer and fewer engage with brand sites; rather, they flock in growing numbers to social networks — the sites they also prefer for sharing viral content with peers.

2. Standalone offline approaches, or 1.0, won’t work in a 2.0 world.

The majority of agencies and advertisers still have a long way to go in terms of developing complete digital fluency. Some content themselves with having learned 1.0 techniques (cross-linking, email blasts, banner ads).

2010 will force them to update their knowledge base in a manner both fundamental and profound — that is, if they want to remain relevant to consumers. It’s nearly impossible to ignore the potential of the web; basic approaches, like CPM-based banner campaigns, have begun to manifest glaring limits.

3. The transition of offline budgets to digital and social media will amplify … 2010 opens into a whole new era of transmedia marketing strategies.

According to US-based Forrester, 59% of US advertisers plan to increase their digital budgets — at the expense of offline executions. As a result, online marketing spend will hit $55 billion in 2014. In addition to ZenithOptimedia, JPMorgan and others, Forrester also predicts a rise in online marketing spend exceeding 10% for 2010 alone.

Foreshadowing the gigantic shift that will move marketing priorities from offline to online, Pepsi decided not to purchase TV ad space at this year’s Super Bowl, opting instead to focus on online investments. And in the United Kingdom, the internet was the premier medium on which advertisers focused their budgets in 2009 — even beating TV! (Based on gross ad spend, not net.)

4. Six million competitors! The power of the consumer and of crowdsourcing will challenge and drive brand innovation.

It’s simple: if a product or brand refuses to respond to user demand, the latter will band together to find better options, improve existing ones, tear down existing barriers (for example, copy protection and regional zoning of DVDs, DRM in music, locked iPhones), or use their networks to acquire things for free (P2P downloading like BitTorrent, etc).

Now they also have savory options for producing (and selling!) their own goods, including Etsy (for artisanal or handmade products), Ponoko, Spoonflower (creation on-demand) or CafePress (adding personal designs to existing products).

5. 2010: The year of mobile … AND social: geolocalization + applications + social networks + recommendations

After over 10 years in of claiming the “year of mobile” has finally arrived, we can say with confidence that in 2010 mobile marketing will mature in ways we previously only dreamed: Forrester claims the sector will absorb over $390 million dollars; for its part, emarketer is claiming $593 million. This spend is expected to increase an average of 27% yearly for the next five years — an enormous figure. What’s more, mobile marketing spend in 2010 is still 24 times lower than expected expenditures in 2014.

Read the rest The whole article can be read here.

Enjoy Quentin

Here at Web Marketing For Profit we are always trying to keep you up to date with the latest advancements and technology to help your business compete in a tough marketplace.

With the new release of Wordpress 2.9 we will be upgrading all current clients and using this new system for all websites.

Watch this video to see the new improvements.

The coolest new stuff from a user point of view is:

1. Global undo/”trash” feature, which means that if you accidentally delete a post or comment you can bring it back from the grave (i.e., the Trash). This also eliminates those annoying “are you sure” messages we used to have on every delete.
   
2. Built-in image editor allows you to crop, edit, rotate, flip, and scale your images to show them who’s boss. This is the first wave of our many planned media-handling improvements.
   
3. Batch plugin update and compatibility checking, which means you can update 10 plugins at once, versus having to do multiple clicks for each one, and we’re using the new compatibility data from the plugins directory to give you a better idea of whether your plugins are compatible with new releases of WordPress. This should take the fear and hassle out of upgrading.
   
4. Easier video embeds that allow you to just paste a URL on its own line and have it magically turn it into the proper embed code, with Oembed support for YouTube, Daily Motion, Blip.tv, Flickr, Hulu, Viddler, Qik, Revision3, Scribd, Google Video, Photobucket, PollDaddy, and WordPress.tv (and more in the next release).

Want help with your online marketing then  Call Trevor 0413 731 479 or call Quentin 0415 435 387 and we’ll explain the process. You can also email us here

What is Google Analytics anyway?

Google Analytics is a service provided by Google that allows you to view and interact with detailed information about the visitors to your website.

In basic terms this information allows you to see who is visiting your website, how they are getting there and most importantly, what they are doing once they are on your website.

Why are analytics important?

Being able to access relevant data about your website visitors is important because it will allow you address a range of marketing issues, relating both to your website and your business as a whole. You will be able to track online and offline marketing campaigns, understand what customers and prospective customers are looking for and pinpoint areas of your website that need improvement.

Understanding and utilising relevant analytics about your website visitors will allow you to make your website work harder for you, increase your ROI, generate more sales leads and allow you to better allocate resources.

Analysis and action

Access to visitors statistics is one thing, but the true value of analytics come in the form of analysis and action. Improvements to your website should come out of a defined process and a decision based on information and knowledge. Analytics allows you to make those decisions and then measure the results.

How do I get Google Analytics installed?

First you need to create an account with Google Analytics. Once you have done this you will need to register your website details, such as web address, contact information, time zone etc. Google will then provide you with a piece of tracking code that will need to be installed on each page that you wish to track. Once you have completed all the above your website will being registering any tracking data.

Can we install Google Analytics for you?

Web Marketing for Profit is happy to assist in installing Google Analytics on your website. This is a very simple and quick procedure and you can have the benifit of receiving monthly PDF reports via email as well as have access to the online version of Google Analyitics anytime.

Just Call Trevor 0413 731 479 or call Quentin 0415 435 387 and we’ll explain the process. You can also email us here